Upon enrolment, you will receive all of the materials that are essential to complete the course. Course materials include subject guides, printed notes, textbooks, videos and practical equipment. In certain circumstances you may be required to do extra research – in which case your tutor is able to advise you where necessary.
There are ten lessons in this course, each requiring about 10-12 hours work by the student. This course is designed as a program to help you understand the marketing world, then, to assist you in making decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!
- Go shopping (your routine weekly shopping if you like). Take notice of how different sales staff communicate with you. Note the techniques they use (verbal and non verbal), and how effective they are. Note the type of impression they seem to be creating. When you come home, write down notes on your observations.
Look through newspapers or magazines at advertisements or articles which discuss products offered for sale and find what you consider to be good examples of each of the following types of communication:
Explain why you think these are good examples?
- Select a product or service for which you would like to improve the marketing. This might be something you are dealing with in your own business or a business you work for; or it might be something you think has potential — an idea you would like to develop into a business OR something another business is dealing with, but not handling as well as you think they could.