نمونه شماره بیست رایتینگ تسک 2 آیلتس
IELTS WRITING TASK 2 SAMPLE 020
WRITNG TASK 2
Should spend about 40 minutes on this task.
Write about the following topic:
Today, the high sales of popular consumer goods reflect the power of advertising and not the real needs of the society in which they are sold. To what extent you agree or disagree?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
You should write at least 250 words.
Today, it is a world of consumerism. Advertisements have always played a key role to boost up the sales of popular consumer products. However, innovative and attractive advertisements on mass-media often happen to entice people to buy unnecessary and lavish products which can leave a bad impact on people’s economic life.
To draw an example of how advertising influences people’s way of thinking one may look at advertisements made by manufacturers of lavish cars. These cars are very expensive to buy and cannot be afforded by most people in the society; nevertheless, they are still sold well due to attractive advertisements on radio and television which often involve the voice or appearance of famous movie stars. This kind of practice is also true for other consumer products such as LCD TV, soaps, mobile phones. As a result, people fail to accumulate any savings from their earnings as they simply spend too much on buying consumer goods. The high rate of consumptions may enlarge the distance between the rich and the poor of a society which may cause detriment for the overall economy in the long run.
From the above analysis, even though the consumer goods manufacturers have rights to advertise their products , there should be rules and regulations enacted by the government so that no one can mindlessly influence general people to buy unnecessary consumer products.
Today, advertising takes various forms and shape such as TV, radio, hoardings, signboard`s SMS, calls etc and I can surely say that on an average every person comes across at least 5-10 ads in a day. They have become a part of life and it will really be tough to disentangle them. By saying this, I can clearly see some verisimilitude in author’s viewpoints and would like to pen down my standpoint in the subsequent paragraphs to substantiate the same.
To start off, I reckon, the only motive of advertising is to sell irrespective of whether the consumers have a utility for it or not. This become a subject in B-schools and universities, are taught by experienced professors and honchos. To quote a pertinent instance, in a study conducted by American University, it is proved that by placing kids related items at the exit point of super-markets and malls, the sales of such products have doubled. This is a part of advertising that entices and forces people so much that they end up buying the product without a utility, which comes as a hind sight to many.
Advertising has become a huge bucket of expenditure for the organization. They spend almost 4-5 times of the actual cost of the product on advertising and finally ensure that they realize the same, with profits, from consumers. This is a preposterous state of living, as consumers are helpless and simply end-up paying exorbitantly without a need for the same. For example: a 300 ml bottle of soft drink costs 1 INR to produce but it is sold at INR 12 per bottle. Such an increase is to accommodate the marketing and advertising cost. Another example is, my neighbor who wanted to buy an air conditioner, ended up buying a washing machine because of some offer, despite owing a washing machine already. This is an additional expenditure for him that wouldn’t have occurred if there was no offer going on.
To succinctly wrap-up, I reckon the power of advertising is so immense that they influence on potential consumers and convert them to real customers even though there is no need for such products thereby making consumers a scapegoat.